But its data privacy woes have definitely cost it users, he said. Trust issues Facebook didn't say when the new dating feature would roll out for its app. Lee ran Facebook's spam operations team from to late , with a focus on stopping online romance scams. Facebook last week reported that sales rose in the first quarter of , and it said it saw an increase in the amount of time people spent using its platform. This is dating in the age of apps. The service, designed for people who want to have an affair, suffered an embarrassing breach in in which 36 million members had their personal information exposed.